Refreshing
You want to update your brand. Whether it's a completely new look or simply a few tweaks, you'll need some help to successfully and strategically refresh your brand.
Maybe there’s a need to stand out from competitors; perhaps the audience, their needs or your deliverables have changed since launching your company. Logos, fonts, colors, taglines and even the brand voice can be “tweaked” to be more relevant and engaging.
Pickett & Associates can tackle the significant “up-front work” in research and collaborating with a team that represents the company, as well as glean the best way to update your brand. Additionally, we can help keep everyone updated along the way via social media, eNewsletters, etc. Then we can get to work on your visual brand refresh that puts your brand’s best face forward. Combining our research with your refined brand voice, we develop your visual brand reflecting your POV/brand promise.
The Rebranding Package — $9000
Research.
We’ll conduct research with internal and external stakeholders to define your target audience and what sets you apart. We’ll also research your competition, their messaging, marketing, tone & visuals.
Deliverable:
- A full report of findings from interviews for review and approval
Refine your voice.
Based on our research of your target market we can confidently refresh your brand identity.
Deliverables:
- Brand mission/promise
- Positioning statement
- Brand pillars
- Proof points for each audience
Refresh your brand.
Combining our research with your refined brand voice, we develop your visual brand reflecting your POV/brand promise.
Deliverables:
- 3-4 refreshed brand concepts
- Approved final logo
- Versions of logo and art files
- Brand guide including brand colors and font styles