Customer | Meals on Wheels of Hamilton County |
|---|---|
Services | Public Relations and Content Creation |
P&A Team | Rose Campbell, Olivia Sexson and Kat Wedmore |
Meals on Wheels of Hamilton County enhances the quality of life of homebound individuals and seniors in Hamilton County by providing nutritious meals, personal interactions and independence.
The Challenge
Meals on Wheels is a recognized brand on its own, often associated with an underserved population. But how do you address and promote that sort of need in one of the most affluent counties in the Midwest?
The Solution
Pickett & Associates created a strategic communications plan that focused on identifying the target audiences — potential clients, volunteers and donors — and worked to engage them with informational, educational and even entertaining content that provides an accurate brand picture.
The Results
Educating the community regarding the diversity of services Meals on Wheels of Hamilton County offers — including assisting those recuperating at home after surgery — was just one tactic that led to an increase in people served. Implementing a strategic social media plan that has grown Facebook followers from less than 400 to more than 1,200 (and Instagram to slightly less than 1200 from zero) has widened the net for all audiences.
In addition to social media, P&A has provided extensive support in the area of public relations, publicizing events including Dancing with Our Stars and the 2024 Tee Off on Hunger golf outing.