Your Biz Squad Professional: Carolyn Case
You are ready to hire a videographer to help grow your business or organization. You are excited about all the opportunities that may spring from this investment. So, what steps can you take to make the most of your time working with a videographer to market your business? And what can you expect? Check out these five things to know about video for your business: before, during and after the process!
Know Your “Why”
Before the videographer and/or crew make their first appearance, it is important to know your business “why:” Why do you do what you do, why do you provide these goods or services, why is this important to you? An experienced videographer wants to guide you through the process of telling your story and having some thoughts and notes prepared before any shoots begin is a great way to kick things off in an organized and prepared, professional manner.
Storyboard or Shot List
Work with your videography team to create a storyboard or shot list for the story you want to tell with your video project. Creating a shot list of the visuals that would appeal to you in your video and story will help guide the videography team to create desired outcomes in the final product.
Talk & Trust
On the day(s) of your video shoot, communicate your opinions to the videography team and don’t be afraid to let them know if there is something you are not happy with or that you would like to change. At the same time, you hired a professional who you believe will provide you with the services you desired, so try to trust the process and the professional as much as possible.
Video Delivery Formats
Request that final video products be delivered to you in the formats that you need. Do you want your video products to be for your website, for television, for social media? All of these platforms require a different format, size, dimensions, and files sizes, so make sure that you request your final video products be delivered to you in the format(s) that meet your needs. Be sure to let your videography team know up front which platforms you plan to use the videos on so they can shoot them accordingly.
Make the Most of Your Investment
Share your final videos everywhere and make the most of your investment. Let the videos help to tell your story and establish your brand or mission. If you would like to have some of the raw footage from the shoot to use for social media reels or stories, be sure to ask your videographer for those clips and for permission to use them.
Carolyn Case is a multimedia production professional and owner of Media 37 Indy with over 15 years of professional experience. Media 37 Indy is a full-service media house that seeks to serve the needs of small businesses, entrepreneurs, non-profits, and companies throughout Central Indiana. Media 37 Indy offers a variety of videography, photography, editing, and multimedia marketing services. Learn more at media37indy.com.
