Maybe you are new to social media and are trying to set up a profile on every platform. Maybe you have been living under the same rock as everybody else and you didn’t realize the importance of LinkedIn until now. No matter your reasoning, we are glad you are curious about this insanely vital piece of the social media marketing puzzle. Read on to find out why Linked In is important AND how to make the most of your experience.
If you don’t know the magic of LinkedIn yet, start here
Why is this social platform so useful for businesses? Our clients ask us this question a lot. The scoop is that LinkedIn has always been much more than just an online social media platform. It is a professional online hub for members to connect with each other, network and show off their talents.
Think of how many businesses luncheons or dinners you have attended just to network with a couple of people. This platform magnifies that principal. (We still recommend you take those lunches or dinners and network face-to-face if for nothing else but the delicious meal and human connection.)
Use LinkedIn to establish your professional online presence
Whether you are trying to create a great first impression for future business or a recruiter, LinkedIn can help you design a digital portfolio to put your best foot forward. Instead of a traditional resume or website content showing your future employers or customers what you are doing, this platform allows you to showcase samples of projects, presentations, articles and more. And it will reach a ton of folks too!
Rub elbows with the best of them
Easy and fun networking opportunities are just another reason to make sure you are all set up to use LinkedIn. For businesses, networking online can mean connecting with others in the industry and sharing insights and ideas no matter where you are in the world. Online brainstorm sessions can result in wonderfully creative ideas that help you to develop new content and more. You may even find yourself celebrating mutual successes with competitors.
Take the chance to also build relationships with those you admire both within your industry and outside your vocation peers. LinkedIn makes it easy to be intentional about who you connect with through categorized groups, discussion boards and more. Establish genuine connections this way and engage in authentic interactions that will help to propel your business forward.
Build your credibility
Because it has always been a professional platform, LinkedIn is a great place to build your credibility and establish you as a subject matter expert in your field. To accomplish this, you will need more than just a bunch of random posts. Make sure you are engaging with the community, responding thoughtfully to comments on your page and others and building real connections that will help others to trust your brand’s voice.
Although it is important to meet your target market where they are, be that Tik Tok, Facebook, Instagram, etc., LinkedIn is a great platform to grow your credibility, speak to others in your industry, gain new knowledge and even get the word out about your brand. Stay tuned for more LinkedIn fun here on our blog as well as social this month!
